Elevate your fire safety specialist business.
We've spent six years connecting businesses to opportunities through our introducer service — bridging the gap between clients needing compliance and the specialists who deliver it.
From application to first referral
Redefining fire safety support
The introducer for private UK organisations
Fire Broker is the professional fire safety introducer for private UK organisations and service providers. We bridge the gap between clients needing compliance and the specialists who deliver it.
We handle the outreach
Our trade partner service is built on transparency, technical excellence and mutual growth. We handle the heavy lifting of outreach within your workload, so you can focus on your core specialism.
Built for your needs
Time lost to sales & marketing
Building a pipeline means constant networking, cold outreach and advertising spend.
Expensive lead generation
Paid directories, wasted SEO, costly advertising and trade shows cost money with no guaranteed return.
Poorly scoped enquiries
Too many leads arrive unqualified — clients who don't know what they need, too early or too late in a project.
Mismatch to client needs
Generic marketing fails to assess the availability and relevance of providers to client needs, causing frustration on both sides.
Our process
Our rigorous, multi-point audit evaluates your business through the eyes of major clients. We assess your practical experience, compliance, site checks, management communication, insurances and third-party accreditations — creating an instant badge of trust, so you spend less time filling out repetitive compliance forms and more time winning business.
Onboarding
We gather initial information about your business so we can present the most up-to-date and thorough profile to clients — reducing the need for repetitive information.
Audit checks
Onboarding is an essential part of our process. We look at every area that influences a key decision maker, not just reports and accreditations, to confirm suitability for our network.
Specialism consultation
We match your capabilities to the needs of key clients and develop marketing approaches tailored to those clients — not a generic, one-size-fits-all pitch.
Our online marketing approach
Fewer, better-targeted leads
For over six years we've worked closely with clients in the construction and manufacturing sectors to produce content that targets specific buyers — building owners, consultants, designers and architects who, in our experience, already understand the specification of the product or service they require.
Niche content, backed by specific SEO
Time and again, we've found the most effective strategy is a smaller number of highly targeted leads for one specific service — external wall reviews, heritage fire doors, or fire alarm installation for large buildings, for example. The more targeted the content and the more specific the SEO, the more likely it is to rank in positions one to three on Google.
When this research is combined with a location overlay — London, Hertfordshire, or major cities such as Oxford — our trade partners consistently receive leads that convert: from smaller jobs worth a few thousand pounds, to full contracts from building owners or consultants worth up to £2–3 million. All of it delivered through content-driven, educational marketing that helps our partners differentiate themselves and generate high-value leads.
Location-based targeting is built into our Essentials package, and with our new generative AI-enhanced search integration, we're now able to reach even more of the right clients, faster.
Fire Broker is a UK-based company. We understand the nuances of the UK construction sector — the language used, the way people communicate, and how information needs to be presented correctly — and we don't source our content or research from overseas. We value the talent and perspective people bring from across the world, but the UK construction market calls for a particular type of engagement and a particular type of language. That's what we prioritise.
Outreach packages for services
Core
- Standard profile listing
- Search result visibility
- Basic lead notification
- Access to standard templates
Essentials
- Location based targeting
- Targeted online marketing approach
- Organic online & offline outreach
- 12-month ROI period
- AI-enhanced searches
- Perfect for new businesses
Expert
- Dedicated UK-based account manager
- Advanced, niche-led online marketing approach
- Professional cold calling & web development
- Tender application support
- From £1,499 / mo
A one-off onboarding fee of £199 applies to all packages, covering your profile set-up and audit checks.
Fire Broker philosophy: all packages are fixed-rate. No commission is ever taken from the contracts you win through our network referral service. We only ask that you stay, and tell others of your experience.
Frequently asked questions
How does the commission structure work?
Firebroker operates on a fixed-fee membership model. We do not take any commission from your quotes or contracts, so you keep 100% of your earnings.
What accreditations are required to join?
We only partner with professionals who hold recognised UK fire safety accreditations, such as IFE, IFSM or BAFE. All members undergo a rigorous vetting process before joining the network.
What types of projects can I expect?
Referrals span commercial, heritage and residential fire safety requirements — from universities and healthcare buildings to schools, offices, retail and listed buildings across the UK.
Is there a minimum contract length?
Core and Essentials packages are billed monthly with no long-term tie-in. Expert packages are scoped individually — get in touch and we'll talk through what fits your business.
Firebroker is a procurement intermediary and introducer service. We are not a certified fire safety organisation and do not carry out works, provide fire risk assessments, or offer fire safety advice. Legal compliance responsibility remains with the building owner. Our role ends at contractor appointment.